Duration Patterns of Chinese Syllables in Commercial and Social Oral Advertisements

Information structure of an utterance is one the key factors determining phonological unit realization patterns including duration which manifested differently in males and females. This article examines influence information load gender on Chinese syllable commercial social advertising discourse. The material was taken from texts oral produced by 6 professional speakers (3 males, 3 females). measurements were performed Praat syllables with identical phonemics same lexical tones occurring both informative (previously classified as such a minimum out 10 listeners) uninformative (the remaining) parts. results show that most important markers load. In advertisements, over 50 % cases syllables’ longer than ones. difference not large but rather consistent. It means only involved manifesting other prosodic parameters well. Another finding difference: 1) whole, female speech have male; 2) use technique more effectively females: contrast between loaded unloaded higher